How to Market Your Rental Property | Nashville Management Tips

Lee Blackburn

Marketing your rental property is two-sided: you first have to find the leads, and then you have to work with them until you turn a high-quality prospect into a high-quality tenant. Today, we’re discussing our strategic marketing process, and how it can help you find outstanding residents quickly.

 

Property Management Nashville: Online Advertising

A number of marketing platforms are internet-based, and that’s because many (if not most) tenant prospects are looking online for their next home. At Omni, we are hyper-focused on online platforms as a result. We use our well-positioned website to advertise properties, in tandem with numerous other listing sites to accomplish a robust and effective cross-marketing system. Our managed properties are listed on Zillow, Trulia, HotPads, Realtor.com, Craigslist and other channels. We use Greater Nashville Multiple Listing Service (Realtracs MLS), and pay for syndication to all the most popular rental websites. Omni’s online marketing strategy is broad, aggressive, successful!

 

Property Management Nashville: Reputation and Referrals

Omni Property Management also earns a lot of leads through our position and reputation in the community. We get referrals from Realtors and cooperate with agents who are trying to place clients in outstanding rental homes. Omni is well known for providing clean, high-quality rental properties in the best locations; and providing outstanding customer service to our residents. We are quick to follow up with leads, and we stay with them from our first contact to their ultimate housing decision.

 

Property Management Nashville: Lead Management

Omni’s proprietary lead management platform provides a method for managing the lifecycle of every lead we find. We document every touch, from the first inquiry to the first attempted showing to the lease signing. This technology allows us to capture everything that happens with a lead, ensuring owners that nothing will slip through the cracks when we’re marketing your home, showing it, and getting a tenant in place. It’s a tool that benefits everyone, from property managers to owners and even tenants.

 

Property Management Nashville: Showings

At Omni, we conduct personal showings with a skilled professional leasing agent who can answer all questions and actually “sell” the benefits and positive characteristics of a property. Prospective tenants appreciate the personalized experience, and we’re able to schedule these showings quickly after we pre-qualify the tenant prospect. Meeting people in person can also give us a good impression of who they are and how they’d perform as tenants. If you need help with marketing your rental property or you have any questions at all about Hendersonville or Nashville property management, please don’t hesitate to contact us at Omni, Realtors and Property Management. We’d be happy to tell you more.